FRESH CREAM

Student print & online publication

The Brief

To create a publication.

The Idea

Vega is a forward-thinking private education institution that specializes in brand leadership. Due to the nature of a private college, students often miss out on classic university traditions, one of which being a College Paper. Excited to introduce this much-needed element to our college, we (four senior students) decided to create an independently run publication (both on and offline) that reflects the flare of our specific Vega culture. With Fresh Cream, our mission is to deliver every bit of discussion-worthy news and events surrounding our campus, city and industry to our peers. Fresh Cream is conversational, entertaining, and personal to those of us who call Vega home.

Both online and offline publications host a unique blend of original content and useful reporting on what’s happening in and around Vega and Cape Town. I took charge of the online aspect of this brief. It gave me a chance to gain some understaning into the world of content based websites. This was a CMS wordpress powered site.

Please note: This was a group project which included three other third year students.
Nicole Reichlin (Copywriter) Hannah Shone (Visual Communciator) Kelvin Southwood (Visual Communicator)

freshcream-screenshot freshcream mulitdevice freshcream screenshot zang-screenshot

PART B

As this publication was well recieved within Vega, the lecturers approached us and asked if we could maintain the publication as an ongoing live project. We tied this in with a new brief in which we were tasked with bringing social awareness to a specific issue. For us, this social issue was bringing awareness to the new Fresh Cream Student publication. We created a campagin that encouraged students to engage with their newly formed student publication, and this is how we did it.

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