DETTOL

Integrated Ad Campaign

The Brief

To take a traditional brand that has lost its voice and shine a new light on it in a way to recaptivate an audience.

The Idea

Dettol is a global household brand famous for vanquishing 99.9% of all germs. Dettol is well known for their super germaphobic approach to selling their product. Their communication speaks to how dangerous the world is with all the germs and bacteria, seemingly out to get everyone. We decided to switch it around. We believe that Dettol's current communication is counter intuitive. If their product kills 99.9% of germs and bacteria, why are they telling people to play it safe? They should be telling people to go out and get involved with the world and not have to worry about germs, because Dettol has their back.

That's what we did. We created a campaign that was inspired by the gaming world where characters are immortal. Through this everyone is now encouraged to laugh in the face of danger and be invincible.


Please note: This was a group project which included three other third year students.
Nicole Reichlin (Copywriter) Hannah Shone (Visual Communciator) Julia Menezes (Visual Communicator)

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