AFRICAN WILDLIFE FOUNDATION

Television Ad

The Brief

To create a TV advert for an NGO.

The Idea

This is a brief for The African Wildlife Foundation. We chose to focus on the issue of Rhino Poaching. The brief tasked us with creating a TV Advert for an NGO that would bring awareness to the issue at hand and hopefully raise a call to action. We as students were given 4 weeks to work on the brief, in which we had to research the brand, create a concept, and then a final execution. The final execution involved filming and editing the story with the resources we had at hand. (As we are students, we had no budget, no special camera equipment or crew and there used simple camcorders) For this Video we chose the NGO of African Wildlife Foundation, and chose to focus on the issue of Rhino Poaching. This was a tough task as currently there is a lot of awareness surrounding this issue, yet the problem continues as not enough people act on the communication. We chose to focus on a young girl's point of view, targeting the older generation as they see a young girl make a naive attempt to "Save the Rhino" This was a way to connect to the audience more emotionally which would result in a higher chance of the viewer acting on the plea to save the rhino.


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