”When forced to work within a strict framework the imagination is taxed to its utmost –
and will produce its richest ideas. Given total freedom the work is likely to sprawl.” – T.S. Eliot
Creativity is not so much a thought as it is a process, and Creative block is part and parcel of that creative process. Being able to breakthrough that block and come up with solutions is what creativity is all about. Creative block is extremely underrated concept within the creative framework and it is an essential tool to come up with the most innovative ideas. It is all about taking a negative and turning it into a positive. This is where creative block can be seen as aiding creativity, it forces you to stop and think of a new, better and out the box alternative to solve the problem at hand. That is where the magic lies, and the best ideas are born.
Website and App design for caffinated chocolate bar, ZANG
Student print and online publication.
Fully integrated advertising campagin for Dettol.
Website built for local industrial designer.
Save the Rhino TV advert.
Packaging design for British Retailer John Lewis.
Film capturing highlights of a recent trip to the USA
A collection of simple gifs
Check out more work on Behance.